It all started with two sisters and a Friday night conversation. Back in 2015, Karla and Roanna decided to try eating clean together, no sugar, no processed foods, no refined grains. Within eight weeks they felt so good they couldn't keep it to themselves, and what started as a personal challenge between siblings turned into The Clean Eating Challenge, teaching hundreds of families how to eat real food without the overwhelm. Their brother Joel and sister Sara jumped in too, and together the four of them built Simply Lemon & Lime, a family business rooted in making health simple for real, busy people.

That's where my own story began. Growing up watching my mom, aunts and uncles build something out of a kitchen table conversation is what first sparked my interest in health and nutrition. I saw firsthand how much a family could change lives just by making good food and real information accessible to everyone.

That spark stuck with me. I went on to study Nutritional Sciences and became a Certified Functional Medicine & Lifestyle Nutrition Coach, and eventually I knew I wanted to carry the family torch forward. I brought Simply Lemon & Lime back, this time built around two things I care about most: Simply Fresh Boutique, offering whole food meals made for real life, and Simply Coaching, helping people understand the deeper connection between lifestyle, hormones, and how they feel every day.

Same values my family started with. New chapter.